Advertising Regulation around the World could be best summed up in these few lines of words. Advertising is often heavily regulated in other countries as well. But the regulations vary from country to country. For example, in Mexico advertising for tobacco and alcohol is limited to late evenings after children have gone to bed. France prohibits any reference to health in tobacco ads, and Italy allows alcohol advertising to promote the brand name but not product attributes such as ‘cold filtered’ or ‘smooth tasting.’
Advertising regulations in other countries are often designed to protect culture and morals. France prohibits the use of foreign expressions where there are equivalent French terms as a way of protecting the French language. Advertising regulations in Malaysia bar the depiction of nudity, disco dancing, seductive clothing, and blue jeans in ads and require ads to project the Malaysian culture and identity. Varying regulations present numerous challenges to multinational corporations that advertise their products in many different countries. Although advertising regulation around the world would differ in terms of standards and implementation from country to country, the basic idea of regulation is to provide control and filtration over what is considered acceptable for advertising.
